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Industry-leading French cosmetics company L'Oreal announced they will be removing words like "whitening" and "lightening" from their products after a number of beauty brands received backlash for their skin-lightening products amidst ongoing protests for racial equality.
Whitening toothpaste is next, I suppose.
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https://www.amazon.com/s?k=whitening+toothpaste&ref=nb_sb_noss_1
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